Preparing an online broadcast is a responsible process. It should be approached as thoroughly as an offline event. To streamline this process, we have prepared a checklist: we have listed the main points that the client should pay attention to. This information will then be used by the technical contractor responsible for conducting the broadcast.
Check off completed items and move on!
This could be a conference, webinar, concert, performance, presentation, corporate event, or sports match broadcast.
Describe what will happen during the event, who will perform, how much time is allocated to each speaker, what graphic elements will be present during the broadcast, how many guests will connect remotely, and who will be present at the venue.
This could be a conference hall, concert venue, studio, street, or a room outside the city. If the broadcast is from multiple halls simultaneously, indicate the number of halls.
Determine how many cameras are needed based on the type of event. For example, for a performance or concert, the minimum number of cameras is 3. For conferences, two or three cameras are sufficient. For a webinar, one camera may be enough.
However, we recommend broadcasting with multiple cameras, as this helps hold the viewer's attention better by switching between plans and angles.
This is necessary to understand how many radio microphones to bring to the venue and how cameras will be positioned.
This determines whether the studio will bring its own equipment or will have to order a sound reinforcement system (microphones, speakers) and a sound console.
There are different types of broadcasts: open, restricted access, and closed.
Open broadcasts are available to a wide audience; anyone can connect.
To access restricted broadcasts, viewers need to perform an action. Usually, they leave their contacts, including an email address, to which a link to the broadcast will be sent.
Closed access broadcasts are paid broadcasts. Viewers must buy a ticket for access.
There are several platforms for hosting online broadcasts. Social networks are the broadest in reach. Broadcasts can be done on VKontakte, Facebook, and YouTube.
There are also special platforms: Facecast, Boomstream, Webinar, and others, which have more extensive features for conducting broadcasts and provide better marketing analytics.
More details about platforms for broadcasts can be readhere.
The last step is the design of the online broadcast. It is necessary to prepare placeholder screens, tickers, pop-up banners (if any), and text for captions. If you do not have a separate contractor for creating graphics, our studio can take on this task.
Checked all items? Then you are ready for the online broadcast! And it will definitely be successful if you have responsibly completed all points and found a reliable contractor.
