The company's results presentation and selection of the best employee of 2023 is a significant event highlighting outstanding employee achievements. The client was X5 Group, one of the leaders in Russian retail. Let's tell you how we conducted the online broadcast of this event in Moscow.
Goal:
Our team was tasked with conducting an online broadcast of the results presentation for X5 Group so that every viewer, whether in the hall or connected online, felt involved in the event. It was necessary to make a live broadcast with a high-quality picture and clean sound, and in addition, create a closed platform for participants with real-time content management. The event took place in Moscow, so it was necessary to ensure the relocation of employees from St. Petersburg.
What we did:
We defined the broadcast tasks and developed a detailed technical plan considering all the nuances of the event.
We formed a professional team of specialists, including a director, operator, and project manager.
We prepared the script and a clear broadcast timeline to avoid overlaps and delays on air.
We installed the equipment on the day before the broadcast in 3 hours. To create a high-quality and dynamic picture, we used several professional cameras, studio-quality microphones, and noise reduction systems. Equipment testing was conducted in advance to identify and eliminate possible problems.
We organized a mobile broadcast control panel that allowed switching plans, inserting video materials and graphics in real time. We created a parallel recording of the broadcast.
We also used bonding. In an online broadcast, it combines several mobile internet channels into one stable and wide channel, which is critical for ensuring reliable and high-quality video signal transmission in conditions of unstable or weak network coverage. This avoids broadcast interruptions and maintains high image and sound quality.
During the broadcast, we carefully monitored the quality of image and sound, promptly responding to any changes.
Result:
We successfully organized the broadcast of the company's results presentation with impeccable picture and clean sound, ensuring a stable broadcast without failures. Our work with X5 Group proved that a well-coordinated team and clear planning can turn any complex project into a successful case. The client was satisfied, and we gained a regular customer who trusts us with the most complex broadcasts.
