On March 22, 2026, zolotov.studio held a live broadcast of the superfinal of the SEPTIVIT advertising campaign. The frame included the host, three finalists, a Mini Cooper car, game stands, and broadcast graphics. The broadcast mechanics were built as a quiz: participants answered questions, earned points, and competed for the main prize.
The filming took place in the company's warehouse. The location was challenging for such a task: a high warehouse aisle, shelves, boxes, little free space. Inside this area, we needed to integrate a game zone, set up lighting, place cameras, and compose the shot so that the participants, host, car, and client's brand were all visible simultaneously.
SEPTIVIT had already worked with us in this format. Last year we conducted the first giveaway broadcast. This time, the client wanted to enhance the visual part, update the lighting scheme, and conduct the broadcast at a higher level.
Task
The client set the taskto conduct an online broadcastof a car giveaway with clear sound, precise graphic output, and understandable direction. The shot needed to show both people and the car well. The main prize needed to be highlighted separately, and the composition of the area had to be arranged before the broadcast.
An important part of the project was the script. The broadcast consisted of several game blocks, transitions, audience interaction, and a final award ceremony. A plasma screen with the quiz and questions needed to be placed in front of the host. All elements of the broadcast had to work synchronously.
Preparation
We had two weeks for preparation. During this time, we finalized the technical script, refined the set of broadcast graphics, assembled the team, and prepared the equipment.
Special attention was given to lighting and shot composition. We needed to integrate the car, participant stands, host, and branding into the limited warehouse space. Before the broadcast, we conducted a rehearsal, checked angles, content output order, and the host's interaction with the plasma.
What was done
- prepared the technical script, graphics, and content output logic;
- developed the lighting scheme and composed the area with the car, host, and participants;
- set up multi-camera shooting, sound, plasma with questions, and internet backup;
- conducted a technical rehearsal and recorded the broadcast for the client.
Implementation
The zolotov.studio team of 12 people worked on site. The project involved the studio director, project manager, director, video engineer, sound engineer, three camera operators, gaffer, lighting technician, behind-the-scenes operator, and photographer.
Filming was done with three Sony FS5 cameras. Sound was handled by four Sennheiser headset microphones and a digital mixer. For lighting, we used a set of eight fixtures with a total power of 4 kW. The setup also included a video server, content output server, 50" plasma, and a backup internet access point.
The photos from the site clearly show how the project was assembled. The lighting fixtures worked from above and from the sides. The car, host, and participants were separated from the dark warehouse background. At the same time, the location itself remained in the frame and added scale. The cameras used tally indicators — broadcast lights that showed which camera was live. This helped the host and participants know which camera to work with at a given moment. For the radio microphones, we installed external antennas to make signal reception more stable.
Result
The broadcast went without issues in terms of image and sound. The stream was watched by about 1500 viewers. During the broadcast, comments were coming in, viewers engaged with the mechanics, and followed the finale.
The client received a stable broadcast, a well-composed shot, clear sound, and precise work with graphics. After the project, the head of SEPTIVIT recorded a video testimonial. The client was satisfied with the result and plans to continue cooperation.
We thank the Zolotov.studio team for the professional organization of a live broadcast in the 'QUIZ' format for our company SEPTIVIT on the VKontakte platform turnkey.
From technical preparation to finalediting — everything was done clearly, cohesively, and with attention to detail. The team showed initiative, flexibility, and a creative approach at every stage, helping us realize the project at a high level.
We especially note the high-quality production, prompt communication, and comfortable work on the set. Thanks to you, the broadcast was bright, dynamic, and without a single hitch. We recommend for cooperation and will gladly reach out again!
Short project review:
- Format:live broadcast with host, 3 finalists, and Mini Cooper giveaway
- Preparation and editing:2 weeks of preparation, 6 hours of editing on site, 2 hours of broadcast
- Team and equipment:12 specialists, 3 Sony FS5 cameras, 4 Sennheiser headset microphones, 8 lighting fixtures 4 kW, 50" plasma, content output server
- Result:1500 viewers, active comments, stable broadcast without failures
This case shows zolotov.studio's approach to projects where there is no room for error. We handle all technical and visual aspects of the broadcast: from lighting, shot, and graphics to rehearsal, team coordination, and stable work on site. As a result, the client gets not just a broadcast, but a confidently produced live show that works for the brand, holds the viewer's attention, and makes the right impression.
