Recently, social networks offer more and more opportunities for distributing video content. And live broadcasts are one of the trends of 2018. The pioneer in this area is YouTube. This service has been providing the ability to broadcast live for many years. Three years ago, Facebook joined YouTube, two years ago the VKontakte network, and now Instagram also has the ability to create and save long live videos. What types of live broadcasts exist, and what needs to be taken into account when organizing online broadcasts read our article.
Free access
In this case, the broadcast is usually conducted on social networks or on a YouTube channel and the link is shared openly. Such broadcasts are best suited for marketing campaigns, city festive events and other events whose goal is not to make a direct profit but to maximize audience reach. The most suitable platforms for such broadcasts are company communities on social networks - Facebook or VKontakte, as well as YouTube. You can broadcast simultaneously on all platforms.
The downside of broadcasts on social networks and YouTube is the risk of their blocking if music or other content protected by copyright gets on air. Recently, recognition algorithms have significantly improved, and even a ringtone of one of the event participants that gets on air can cause blocking.
Access upon request
Access to the broadcast 'upon request' is when the viewer must first register for the online event and leave their email address. Before the broadcast starts, a link to watch the stream will be sent to this email. This is done again for marketing purposes. Thus, the organizing company receives a list of email addresses of people potentially interested in their product. The most convenient platform for such broadcasts is Boomstream. This platform allows creating closed broadcasts with access either via a direct link or by granting access to individual users. Our team organized such a broadcast for the company 'Ascon'. This company holds educational events: conferences, seminars. And we worked at one of these conferences — broadcasted speeches of speakers shot from several cameras.
Paid access
Another type of online broadcast that is suitable for distributing paid content (master classes, trainings, lectures). Such broadcasts are conducted on special streaming platforms (we recommend Boomstream). Their functionality allows creating a scheduled broadcast and protecting the video with a password. Everyone who wants to watch the broadcast must pay the amount set by the organizer and only after that, having received the password, join the viewing.
In the photo - the filming location of a series of paid broadcasts of the criminal defense school of Yuri Novolodsky.
Contact our studio and we will select the most suitable option for you to conduct an online broadcast.
