For the jewelry factory KAST, we implemented a project forshooting an advertising video for TV. The task was to create a high-end 10-second video in a short time that would meet the strict technical requirements of the TV channel and convey the premium nature of the brand.
This project became a good example of howvideo productionfor television broadcast requires not only a beautiful picture, but also precise preparation at all stages: from script and casting to post-production and final technical file check.
Project task
The client contactedzolotov.studiowith a request to shoot an advertising video about KAST jewelry for placement on TV. The main goal of the project was to increase brand awareness, strengthen interest in the products, and support sales both in offline stores and online channels.
It was especially important for the client that the video not only looked aesthetic and expensive, but also fully complied with the technical requirements of the TV channel. An additional difficulty was the tight deadline: the entire project needed to be prepared and completed within one week.
Why the client chose zolotov.studio
When choosing a contractor, the client was guided by several factors. First of all, they liked our portfolio and the overall visual level of the works. Also important was the responsiveness and willingness to adapt the budget to available funds without losing quality and production level.
For the client, this was an important project because the video was intended for a broad, solvent middle-aged audience. Accordingly, the visual presentation determined the first impression of the brand and products.
Preparation for shooting the advertising video
Despite the short deadline, the pre-production stage was structured sequentially and smoothly. During the preparation, we went through all the key stages necessary for video production of advertising videos of this format:
- writing voiceover text
- script development
- approval of the actress's type
- conducting remote casting
- development of the costume image
- costume selection
- studio and location selection
At this stage, it was important not just to quickly assemble the project, but to accurately determine the tone of the video, choose a suitable heroine, and build a visual style that would emphasize the beauty of the jewelry in the frame.
Project team
Fromzolotov.studiothe following participated in the project:
- screenwriter
- director
- project manager
- director of photography
- gaffer
- assistant
- makeup artist
This team composition allowed us to deliver a turnkey project and provide the client with a full cycle of work in the format ofturnkey video production.
Shooting period
The shoot took place in a studio in St. Petersburg. One of the main features of the project was careful work with jewelry. In such projects, it is especially important to convey the beauty of stones, the shine of metal, the depth of textures, while maintaining a delicate, premium presentation.
The following setup was used for the video:
- Sony FX3 camera
- set of lenses
- macro lens
- flare filter
- playback
- sender
- slider
- Aputure light kit
This set of equipment allowed us to work precisely with close-ups of jewelry, control reflections, and produce a clean advertising image suitable for the TV format.
Post-production
After the shooting period, the project moved to the post-production stage. It included:
- video editing
- voiceover recording
- color correction
- technical preparation of the file for TV channel requirements
In projects related to TV placement, post-production plays no less important role than the shoot itself. It is important not only to create an expressive edit but also to prepare the material in strict compliance with the technical parameters of the broadcast.
Result
As a result, the client received a finished10-second advertising video for placement on TV. The set goals were achieved: the video was created on time, met the client's objectives, and enhanced the perception of the brand as a premium jewelry manufacturer.
Based on the results, we received positive feedback from the client. The client especially noted the calm and consistent preparation stage, the coordination of all key points, and the efficiency in script development and shoot planning.
The project also served as a basis for further cooperation: the client is considering creating a longer version of the video and working with our studio on other directions.
What this case shows
This project shows thatzolotov.studiois capable of shooting advertising videos in tight deadlines, taking into account TV technical requirements and paying attention to the visual presentation of the product.
If you needvideo production, advertising video production, creation of a TV commercial or turnkey image video, we are ready to help at all stages of the project: from idea and script to shooting, post-production, and preparing the final file for placement.
