Task
Nokian Tyres' task was to hold a corporate event. It was necessary to congratulate employees on the upcoming New Year, reward individuals for their achievements in the company, and simply give a festive mood.
To unite online and offline audiences, colleagues from Bubin Events came up with the idea of holding the corporate party in the format of an evening show, and we ensured the organization of the technical part. Moreover, we already have experience in conducting such events: here's the case of an online broadcast for the WhiteLabel agency, and here's the case of organizing an online corporate party for ArtNuvo.
Platform Selection
The broadcast was conducted on the Facecast platform. The platform's servers withstand a large influx of viewers, while the image quality remains high and the number of errors is minimal. The platform's capabilities allow making the broadcast "closed", i.e., accessible only via a personalized link sent to a specific user.
Preparation for the broadcast: cameras, lighting, and equipment installation
The Studio was tasked with making the broadcast image and studio appearance as close as possible to the reference — the show "Evening Urgant".
There were four cameras in total. Three cameras on tripods: we shot a general plan of the studio, a close-up of the host and invited guests, one camera worked with shots of the musical group responsible for the musical arrangement of the broadcast.
We also used a stabilizer. This allowed us to make the image more dynamic, lively, and use non-standard shooting angles. More about the advantages of the stabilizer can be read in this article.
We installed an extended lighting kit: spotlights on the host and guests, colored background lighting for the musicians' performance area, and backlighting. All this made the image warmer, more evening-like, and cozy. Like a real evening show.
Watch a fragment of the broadcast — evaluate our work.
The broadcast was conducted on the client's premises in the Leningrad Oblast. We arrived in the morning and assembled the equipment in 8 hours: installed cameras, lighting, teleprompter, set up audio equipment, and deployed the director's console from which we controlled the broadcast.
Work on Air
For live broadcast work, it is important that all elements are ready on time. We output a large number of graphic elements: intros for segments, banners and photos, as well as pre-recorded video greetings. We made sure the broadcast looked smooth and the transitions between parts were seamless.
A team of 10 people worked on the broadcast. The technical director was responsible for preparing and installing equipment, the director managed the broadcast and the work of four operators. The microphones and sound setup were handled by a sound engineer.
A duty technician helped solve emerging problems on site and acted as a coordinator between all broadcast participants. A makeup artist worked on the broadcast, preparing guests and the host for air, as well as a teleprompter operator.
On December 27, the BUBIN EVENTS team, together with zolotov.studio, held a New Year's online corporate party for Nokian Tyers. A filming set was organized directly at the factory with decorations in the style of "Evening Urgant". The event was broadcast live with inserts of pre-recorded videos. The guys from zolotov.studio proved to be excellent professionals and very pleasant people to work with :)
Thank you for the collaboration!
Figures
8 hours
equipment installation and site preparation
10 people
in the zolotov.studio team
2 hours
broadcast duration
over 500 viewers
connected to the broadcast simultaneously
Want the same? Write to info@zolotov.studio, or fill out the form below.
